From Challenge to Company
Founded in Rome in 2024, by traders who had failed the same challenges
TierAlba started in 2024, in Rome, out of a problem we had ourselves. Passing a prop firm challenge is not a question of finding a good entry. It is a question of surviving a daily loss limit while a deadline runs, and nothing we could buy was built around that constraint.
So we wrote our own Expert Advisors, and kept the ones that held up. We refined our strategies across hundreds of accounts, and achieved a 94% success rate. At that point the question stopped being whether it worked, and became why we were keeping it to ourselves.
Today TierAlba is a complete ecosystem: automated challenge passing with Tier Pass, funded account management with Tier Manage, and a full trading dashboard with signals and analytics in TradesAlba. Same city, same team, three stages of the same journey.
"We don't just pass challenges. We build the tools that make passing repeatable."TierAlba Team · Rome